How order kiosks increase revenue: figures, examples, and practical experiences

Order kiosks — also called self-service kiosks — are gaining significant ground in the hospitality, retail, and other sectors. More and more entrepreneurs are discovering that such an order kiosk not only increases customer satisfaction but can also give sales a significant boost. In this article, you will discuss figures, practical experiences, and why order kiosks are growing in popularity, both worldwide and in the Netherlands.

Figures on sales increase and customer satisfaction through order kiosks

Research shows that restaurants and cafes that use ordering kiosks can achieve a 15%–30% increase in revenue. For example, an industry analysis reports that customers who order via a kiosk spend an average of 30% more than those who order from a cashier. In addition, the average order value increased by 15–20% due to smart upselling via kiosks. Some notable benefits:

  • Faster service: Customers will spend less time in line, leading to more orders per hour.

  • Upselling: Self-service kiosks increase the average order value by making targeted suggestions, such as add-ons or upgrades.

  • Customer Satisfaction: Customers more often indicate a preference for self-ordering due to speed and convenience.

Practical examples of order kiosks

Hospitality

At a fast-food chain, the introduction of ordering kiosks led to a sales increase of approximately 30% during peak hours. Customers reported that they were able to order more quickly and easily.

Lunchrooms and cafes

Even smaller hospitality businesses benefit: thanks to a ordering kiosk, they saw the average order value increase due to suggestions on screens that promote extras.

Gyms and cafeterias

Order kiosks are also proving effective in less traditional environments like gyms and company canteens: wait times are shorter, staff can focus on other tasks, and sales increase.

Rising popularity and trends in the Netherlands

The popularity of ordering kiosks is also clearly increasing in the Netherlands, due to both consumer demand and benefits for entrepreneurs:

  • QIOX reports that restaurants and bars using their ordering kiosks generate 25% to 30% more revenue.

  • Cafeterias that installed an ordering kiosk saw an average increase in spending of 36 %.

  • Order kiosks are increasingly being used in the Netherlands as a solution for staff shortages, thereby reducing pressure on the service desk.

FAQ: Frequently Asked Questions About Order Kiosks

Do order kiosks pay for themselves?

Yes. Due to a higher order value, faster turnaround, and fewer errors, many entrepreneurs can recoup the investment within 1-2 years.

Does a [ordering kiosk/booth] also work in small food service establishments?

Yes, even small lunchrooms and cafes benefit from a faster ordering process and a higher order value per customer.

What advantages does an order kiosk offer compared to staff?

Self-service kiosks increase speed, minimize errors, and free up staff for other tasks.

Conclusion

Order kiosks are clearly not a temporary trend: they increase revenue, improve customer satisfaction, and make processes more efficient. Their popularity is growing in the Netherlands, as it is worldwide, making this the perfect time to implement your own order kiosk.

Choose a self-ordering kiosk for your business!

Looking to get started immediately with a modern, user-friendly ordering kiosk for your hospitality or retail business? Unitouch will install everything at your location and ensure the system is up and running right away. You'll receive clear explanations and guidance, making ordering easy and seamless for both you and your customers. Request a no-obligation quote or more information and discover how an ordering kiosk can immediately improve your business.

Sources

  • “Self-Service Kiosk Market To Reach USD 62,456.4 Mn By 2030” – Grand View Research.grandviewresearch.com)
  • “Self-Service Kiosk Market to Grow by USD 13.28 Billion from 2025-2029” - Technavio.prnewswire.com)
  • QIOX Netherlands: 25–30% revenue growth in Q1–Q3 driven by ordering kiosks. (leza.nl)
  • NTF: Average spending at cafeterias rises by 36 %. (ntf.nl)
  • Solving Staff Shortages with Order Kiosks – frituurwereld.nl. (frituurwereld.nl)

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