{"id":4556,"date":"2024-11-06T11:42:45","date_gmt":"2024-11-06T11:42:45","guid":{"rendered":"https:\/\/www.unitouch.eu\/?p=4556"},"modified":"2024-11-06T11:44:43","modified_gmt":"2024-11-06T11:44:43","slug":"q3-het-moment","status":"publish","type":"post","link":"https:\/\/www.unitouch.eu\/en\/q3-het-moment\/","title":{"rendered":"Q3 The Moment"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything we do in a hospitality business ultimately benefits \u2018The Moment.\u2019 The Moment, when guest and employee meet and magic should happen. Literally everything we do in a hospitality business, both front and back of house, visible and invisible, serves The Moment. How terribly unfortunate, then, to have to observe that a very large portion of those moments completely fail?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Did you really do everything for the perfect moment?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the challenges today's entrepreneur faces can ultimately be traced back to \"The Moment.\" During \"The Moment,\" a customer decides whether to spend more or less, and also whether or not to return to a business more often. During \"The Moment,\" a customer feels peace, love, and happiness. Or, conversely, stress, neglect, or disinterest. During \"The Moment,\" a customer experiences pleasant service, or the lack thereof. During \"The Moment,\" all entrepreneurial efforts come together. The customer might have visited as a result of your marketing campaign, and the employee is in great spirits due to your excellent employer branding.&nbsp;<br><br>Unfortunately, many entrepreneurs neglect \u2018The Moment\u2019 because they think they need to \"save\" their business elsewhere and let operations slide. So, these entrepreneurs call all their suppliers again asking if it can be cheaper. They once again trim the staff schedule and postpone necessary expenses. They rarely realize that with all these actions, they are only making things worse. It's the most common entrepreneurial mistake right now; it's like mopping with the faucet running full blast. No wonder customers don't return.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2024\/10\/9-6-Unitouch-CafeRoyal-Promo-15sec-01.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>100 great things<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many companies, there's a lot of (management) attention given to a hundred major topics. Is everyone busy with the fires of the day, and do good entrepreneurs perhaps also focus on the fires of tomorrow that can be prevented? But who actually focuses on operations? Who has complete attention for \u2018The Moment\u2019? Which company has consecrated \u2018The Moment\u2019 and ensured that every effort within that company, from purchasing to cleaning to HR and reporting to cash register systems, ultimately serves the moment?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Everything you do is for The Moment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I\u2019m conducting this job interview because I really want this employee to create unforgettable moments.\u2019 \u2018I\u2019m cleaning this floor because I want my guest to experience a sparkling clean moment.\u2019 \u2018I specifically purchase this product and not that one because I believe it can contribute to an even better moment for my guest.\u2019 \u2018I work with advanced point-of-sale systems because it\u2019s efficient and allows me to make time for my guest.\u2019 \u2018I give every employee an inspiring and very well-prepared briefing every day because I\u2019m certain it will enhance The Moment.\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A modern hospitality business has only one mission: <strong>The Moment.\u00a0<\/strong><br><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Wouter Verkerk is one of the most in-demand speakers in the Hospitality and Service industry, guiding hospitality entrepreneurs and their teams throughout the Netherlands. Wouter writes columns, blogs, and books about hospitality. He developed various hospitality models, such as the \u201912 Steps Hospitality Contact Plan,\u2019 and is the founder of \u201cSignature Hospitality.\u201d Wouter writes independently, and when a commercial relationship exists between Wouter and his subject matter, he discloses it. He is also a proud ambassador for Unitouch.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wouter Verkerk is an ambassador for Unitouch and writes a bimonthly column for us.<br \/>\nabout his vision for the hospitality industry. In this blog, he talks all about hospitality!<\/p>","protected":false},"author":1,"featured_media":3922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column-wouter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Q3 Het Moment - Unitouch.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unitouch.eu\/en\/q3-het-moment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q3 Het Moment - Unitouch.eu\" \/>\n<meta property=\"og:description\" content=\"Wouter Verkerk is ambassadeur van Unitouch en schrijft voor ons een tweemaandelijkse column over zijn visie op de horeca. In dit blog vertelt hij alles over gastvrijheid!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unitouch.eu\/en\/q3-het-moment\/\" \/>\n<meta property=\"og:site_name\" content=\"Unitouch.eu | De volledige Backoffice Cloud voor je bedrijf\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Unitouch.eu\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T11:42:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T11:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2024\/09\/MVDF-24-02-16-0220-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeffs0n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeffs0n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/\"},\"author\":{\"name\":\"Jeffs0n\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#\\\/schema\\\/person\\\/5ce2f24c903c33dd9bba20eeaf48d3b0\"},\"headline\":\"Q3 Het Moment\",\"datePublished\":\"2024-11-06T11:42:45+00:00\",\"dateModified\":\"2024-11-06T11:44:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.unitouch.eu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/MVDF-24-02-16-0220-1-scaled.jpg\",\"articleSection\":[\"Column Wouter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/\",\"url\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/\",\"name\":\"Q3 Het Moment - Unitouch.eu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.unitouch.eu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/MVDF-24-02-16-0220-1-scaled.jpg\",\"datePublished\":\"2024-11-06T11:42:45+00:00\",\"dateModified\":\"2024-11-06T11:44:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.unitouch.eu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/MVDF-24-02-16-0220-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.unitouch.eu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/MVDF-24-02-16-0220-1-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/q3-het-moment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.unitouch.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Q3 Het Moment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#website\",\"url\":\"https:\\\/\\\/www.unitouch.eu\\\/\",\"name\":\"Horeca Kassa Systeem | Uitstekende service | Snelle installatie\",\"description\":\"Afrekensystemen voor de Horeca en aanverwante branches\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.unitouch.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#organization\",\"name\":\"Unitouch Afrekensystemen\",\"url\":\"https:\\\/\\\/www.unitouch.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.unitouch.eu\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Logo-Unitouch-612x102-1.png\",\"contentUrl\":\"https:\\\/\\\/www.unitouch.eu\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Logo-Unitouch-612x102-1.png\",\"width\":612,\"height\":102,\"caption\":\"Unitouch Afrekensystemen\"},\"image\":{\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Unitouch.eu\\\/\",\"https:\\\/\\\/www.instagram.com\\\/unitouchafrekensystemen\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.unitouch.eu\\\/#\\\/schema\\\/person\\\/5ce2f24c903c33dd9bba20eeaf48d3b0\",\"name\":\"Jeffs0n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/690b534cb9683f02e0b6724bc2aa7fa0004f7d796d9a17528a5f65203091a1e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/690b534cb9683f02e0b6724bc2aa7fa0004f7d796d9a17528a5f65203091a1e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/690b534cb9683f02e0b6724bc2aa7fa0004f7d796d9a17528a5f65203091a1e0?s=96&d=mm&r=g\",\"caption\":\"Jeffs0n\"},\"sameAs\":[\"https:\\\/\\\/unitouch-eu.infrapod.xyz\"],\"url\":\"https:\\\/\\\/www.unitouch.eu\\\/en\\\/author\\\/jeffs0n\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Q3 Het Moment - Unitouch.eu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unitouch.eu\/en\/q3-het-moment\/","og_locale":"en_US","og_type":"article","og_title":"Q3 Het Moment - Unitouch.eu","og_description":"Wouter Verkerk is ambassadeur van Unitouch en schrijft voor ons een tweemaandelijkse column over zijn visie op de horeca. In dit blog vertelt hij alles over gastvrijheid!","og_url":"https:\/\/www.unitouch.eu\/en\/q3-het-moment\/","og_site_name":"Unitouch.eu | De volledige Backoffice Cloud voor je bedrijf","article_publisher":"https:\/\/www.facebook.com\/Unitouch.eu\/","article_published_time":"2024-11-06T11:42:45+00:00","article_modified_time":"2024-11-06T11:44:43+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2024\/09\/MVDF-24-02-16-0220-1-scaled.jpg","type":"image\/jpeg"}],"author":"Jeffs0n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeffs0n","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/#article","isPartOf":{"@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/"},"author":{"name":"Jeffs0n","@id":"https:\/\/www.unitouch.eu\/#\/schema\/person\/5ce2f24c903c33dd9bba20eeaf48d3b0"},"headline":"Q3 Het Moment","datePublished":"2024-11-06T11:42:45+00:00","dateModified":"2024-11-06T11:44:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/"},"wordCount":585,"publisher":{"@id":"https:\/\/www.unitouch.eu\/#organization"},"image":{"@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2024\/09\/MVDF-24-02-16-0220-1-scaled.jpg","articleSection":["Column Wouter"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/","url":"https:\/\/www.unitouch.eu\/q3-het-moment\/","name":"Q3 Het Moment - Unitouch.eu","isPartOf":{"@id":"https:\/\/www.unitouch.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/#primaryimage"},"image":{"@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2024\/09\/MVDF-24-02-16-0220-1-scaled.jpg","datePublished":"2024-11-06T11:42:45+00:00","dateModified":"2024-11-06T11:44:43+00:00","breadcrumb":{"@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unitouch.eu\/q3-het-moment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/#primaryimage","url":"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2024\/09\/MVDF-24-02-16-0220-1-scaled.jpg","contentUrl":"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2024\/09\/MVDF-24-02-16-0220-1-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/www.unitouch.eu\/q3-het-moment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unitouch.eu\/"},{"@type":"ListItem","position":2,"name":"Q3 Het Moment"}]},{"@type":"WebSite","@id":"https:\/\/www.unitouch.eu\/#website","url":"https:\/\/www.unitouch.eu\/","name":"Horeca Cash Register System | Excellent Service | Fast Installation","description":"Restaurant and Related Industry Billing Systems","publisher":{"@id":"https:\/\/www.unitouch.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unitouch.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.unitouch.eu\/#organization","name":"Unitouch Checkout Systems","url":"https:\/\/www.unitouch.eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.unitouch.eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2022\/06\/Logo-Unitouch-612x102-1.png","contentUrl":"https:\/\/www.unitouch.eu\/wp-content\/uploads\/2022\/06\/Logo-Unitouch-612x102-1.png","width":612,"height":102,"caption":"Unitouch Afrekensystemen"},"image":{"@id":"https:\/\/www.unitouch.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Unitouch.eu\/","https:\/\/www.instagram.com\/unitouchafrekensystemen\/"]},{"@type":"Person","@id":"https:\/\/www.unitouch.eu\/#\/schema\/person\/5ce2f24c903c33dd9bba20eeaf48d3b0","name":"Jeffs0n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/690b534cb9683f02e0b6724bc2aa7fa0004f7d796d9a17528a5f65203091a1e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/690b534cb9683f02e0b6724bc2aa7fa0004f7d796d9a17528a5f65203091a1e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/690b534cb9683f02e0b6724bc2aa7fa0004f7d796d9a17528a5f65203091a1e0?s=96&d=mm&r=g","caption":"Jeffs0n"},"sameAs":["https:\/\/unitouch-eu.infrapod.xyz"],"url":"https:\/\/www.unitouch.eu\/en\/author\/jeffs0n\/"}]}},"_links":{"self":[{"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/posts\/4556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/comments?post=4556"}],"version-history":[{"count":0,"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/posts\/4556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/media\/3922"}],"wp:attachment":[{"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/media?parent=4556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/categories?post=4556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unitouch.eu\/en\/wp-json\/wp\/v2\/tags?post=4556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}